It’s Less About Strategy or Technology and It’s More About Psychology John Hagel

Over time I have come to realize that actually it’s much less about strategy or technology and it’s much more about psychology.

That if we don’t understand what motivates people, if we don’t understand their emotions, their fears, their hopes, their aspirations, the best strategy is just going to sit on the shelf and the best technology will hopefully sit on the shelf otherwise it might be used for evil purposes as opposed to positive purposes.

So I am more and more convinced that we’re not paying enough attention to psychology and that’s where the value is ultimately going to be.

Credit: John Hagel