John Hagel Management Consultant & Author

John Hagel is a management consultant and author who specializes in helping executives to anticipate and address emerging business opportunities and challenges. He is the founder and co-chairman of Deloitte‘s Center for the Edge.

I don’t know John but I love his work, especially his blog posts (see this post on spirit set), not only is he extraordinary insightful but each week, he tweets several links to fascinating scientific discoveries or research. Follow him on Twitter or subscribe to his RSS blog feed.

Over time I have come to realize that actually it’s much less about strategy or technology and it’s much more about psychology.

That if we don’t understand what motivates people, if we don’t understand their emotions, their fears, their hopes, their aspirations, the best strategy is just going to sit on the shelf and the best technology will hopefully sit on the shelf otherwise it might be used for evil purposes as opposed to positive purposes.

So I am more and more convinced that we’re not paying enough attention to psychology and that’s where the value is ultimately going to be.

Credit: John Hagel

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