The Postproduction Paradigm – AI and the Art of Remixing LLMs as catalysts for a remix revolution

Postproduction: The Art of Remixing Culture

The term “postproduction” has acquired a distinct meaning in contemporary art, thanks to the influential book Postproduction: Culture as Screenplay: How Art Reprograms the World by theorist Nicolas Bourriaud. Postproduction art refers to an artistic practice involving the creative reuse and reconfiguration of pre-existing cultural materials.

Borrowing the term from the film industry, where it denotes the processes of editing, adding effects, and finalizing a film after production, Bourriaud applies “postproduction” to describe contemporary artistic practices that take existing cultural products or artifacts and remix, reuse, or reinterpret them to create new works.

Postproduction artists do not start from scratch but treat cultural objects and products as raw materials to be appropriated, sampled, and recombined, generating new meanings and forms.

Bourriaud argues that postproduction art reflects the cultural landscape of the contemporary world, where we are constantly bombarded with an overabundance of images, signs, and information. Postproduction artists respond to this saturation by adopting a DIY (do-it-yourself) approach, repurposing and remixing existing cultural elements rather than creating entirely new ones.

The concept of postproduction art is closely linked to practices such as appropriation art, remix culture, and sampling in music. It recognizes the influence of mass media, consumer culture, and the Internet on contemporary art. It embraces recombining and reinterpreting existing cultural products as a legitimate and significant artistic strategy.

Bourriaud’s postproduction concept highlights the artist’s changing role, who becomes a cultural “DJ” or “programmer” responsible for rearranging and remixing cultural elements to create new meanings and experiences for the audience.

How AI-assisted Writing Is Transforming The Art Of Blogging

The rise of AI-assisted writing and its parallels with the postproduction concept of remixing culture has significant implications for bloggers and content creators.

Bloggers have traditionally been at the forefront of remixing and repurposing existing cultural elements in their writing. They often draw inspiration from current events, popular culture, and various media sources, weaving these elements into their blog posts and articles. In this sense, bloggers have been practicing a form of postproduction long before the advent of AI writing assistants.

However, AI writing systems have the potential to amplify and accelerate the process of remixing and recombining existing textual content. With their ability to ingest vast amounts of data and synthesize information in novel ways, AI assistants can aid bloggers in discovering new connections, perspectives, and insights that might have been overlooked or challenging to uncover through traditional research methods.

Furthermore, AI writing assistants can help bloggers streamline their content creation process by providing summaries, outlines, or rough drafts based on the blogger’s prompts and inputs. This can save time and effort, allowing bloggers to focus more on refining and personalizing their content rather than starting from scratch.

However, integrating AI-assisted writing into blogging also raises concerns about originality and authenticity. As AI systems become more adept at generating coherent and human-like text, it may become increasingly difficult to distinguish between content that has been genuinely remixed and curated by a human blogger and content that an AI has primarily generated.

This blurring of lines could potentially undermine the unique voice and perspective many bloggers strive to cultivate, as their content might be perceived as overly derivative or lacking in genuine human authorship.

Additionally, ethical considerations surround the use of AI-generated content, particularly regarding issues of copyright, attribution, and the potential for AI systems to inadvertently plagiarize or reproduce copyrighted material.

Despite these challenges, the intersection of AI-assisted writing and the postproduction concept of remixing culture presents an opportunity for bloggers to explore new creative avenues and push the boundaries of what is possible regarding content creation and curation. By embracing the capabilities of AI assistants while maintaining a strong sense of human authorship and ethical practices, bloggers can potentially elevate their craft and contribute to the ever-evolving landscape of remixed culture in the digital age.

Blooks, AI Writing, and Remixing Culture

The concept of a “blook” brings together AI-assisted writing, remixing culture, and the future of publishing in a powerful intersection. This format inherently embraces remixing existing content by allowing the integration of various multimedia elements, hyperlinks, and the constant ability to update and revise material. The blook serves as a canvas for repurposing and recontextualizing different forms of content into a cohesive whole.

AI writing assistants aid in creating and curating blook content, from generating initial drafts or outlines to suggesting relevant multimedia elements or hyperlinks. These AI systems streamline the remixing and assembling of diverse materials into a cohesive blook experience. Furthermore, the blook’s emphasis on “working out loud” and incorporating feedback aligns with the collaborative and iterative nature of postproduction practices. AI writing assistants analyze and incorporate reader feedback, facilitating a dynamic dialogue between the author, the content, and the audience.

By breaking away from traditional linear book structures, the blook format challenges print media’s authoritarian and one-directional nature, as Marshall McLuhan highlighted. AI writing assistants create non-linear narratives and explore associative, multi-dimensional connections within the blook’s content. The blook’s Creative Commons licensing also encourages remixing and sharing content, aligning with remix culture and postproduction art principles. AI assistants aid in remixing and redistributing blook content while adhering to licensing guidelines.

As AI writing capabilities advance, the lines between human authorship and machine-generated content blur within the blook format. Using AI-generated content when remixing existing materials raises ethical and legal considerations around copyright, attribution, and potential plagiarism concerns.

However, blook authors maintain their unique human voice, perspective, and creative vision to differentiate them from purely machine-generated content. Preserving this human element ensures authenticity and richness in the blook experience.

The blook format provides an opportunity to merge AI writing capabilities with remixing culture for the future of publishing. Authors and content creators leverage AI assistants’ abilities for content creation, curation, and audience engagement, pushing boundaries while navigating ethical, legal, and creative implications. This harmonious balance between human creativity and technological innovation drives the blook experience forward.