How Measures Distort Behaviour David Gurteen (2005)

People: David Gurteen (1)David Gurteen Keynote speaker, writer and conversational facilitatorBooks: David Gurteen (80)A Conversation Architect Designs Strategic Conversations David GurteenAPM Conference: Conversational Leadership David Gurteen (2016)Being Truthful Versus Telling the Truth David GurteenChatbot Constraints David GurteenChatbots as Critical Thinking Partners – Talk for Bibliotheca Alexandrina David Gurteen (2024)Chatbots Lack Nuanced Communication Skills David GurteenChatbots Continue reading How Measures Distort Behaviour David Gurteen (2005)

Measures, Targets, Rewards and Punishments When a measure becomes a target, it ceases to be a good measure

In complex work, measurement can help us learn and improve—but only if we’re clear about what matters. Too often, targets are imposed without context, creating distortion instead of insight. A better way is to design measures with those doing the work, turning them into tools for shared understanding. Continue reading Measures, Targets, Rewards and Punishments When a measure becomes a target, it ceases to be a good measure