Comment: Larry stresses that knowing our readers is essential for creating value and being persuasive in our writing. He argues that persuasion hinges on understanding and addressing the doubts and concerns of the target audience. Without a deep understanding of the readers, we will struggle to effectively overcome their doubts and create compelling arguments.If you do not know your readers, the particular people in a community, if you do not know these people, you are very unlikely to create value and you are very unlikely to be persuasive because persuasion depends on what they doubt.
If you don’t know what they doubt, how on earth you’re gonna overcome those doubts?
You must know them.
Credit: Larry McEnerney
Source: The Craft of Writing Effectively | Larry McEnerney
Posts: Larry McEnerney
Quotations: Larry McEnerney
- Changing Your Readers’ Ideas Larry McEnerney
- If It’s Clear and Useless – It’s Useless Larry McEnerney
- Knowing Your Readers Larry McEnerney
- The Function of an Academic Piece of Writing Larry McEnerney
- The Function of Your Writing Is to Move a Conversation Forward Larry McEnerney
- You Have to Use Writing to Help Yourself Do Your Thinking Larry McEnerney
Blog Posts: Larry McEnerney
Tags: Larry McEnerney (8) | persuasion (11) | value (1) | writing (18)
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This quotation is part of a blook on Conversational Leadership. It is one of many quotations that have influenced my thinking on the subject. Parts of this blook have restricted access. You may browse the pages open to you, but you will need to register and be approved before you can login and access the full site. When you register, you may also sign-up to receive a quotation of the day by email.
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