Rethinking Writing for a Complex World Larry McEnerney’s insights on good writing

Effective writing is crucial for driving change in today’s complex, information-overloaded world. However, conventional writing wisdom often fails to equip us to engage readers and make a real impact.

Larry McEnerney, the retired director of the University of Chicago’s Writing Program, provides unconventional insights that offer a roadmap for crafting writing that resonates and persuades. By understanding our audience, creating value, and challenging established beliefs, we can elevate our writing to inspire action.

My blook post, Crafting Writing That Drives Change, explores McEnerney’s perspective, offering bloggers, knowledge workers, and professional writers a fresh approach to making a difference through the written word.

You think that writing is communicating your ideas to your readers. It is not.

What is professional writing? Professional writing, what is it?

It's not conveying your ideas to your readers. It's changing their ideas.

Nobody cares what ideas you have.

Credit: Larry McEnerney

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