an online book by David Gurteen
Walter Fisher (1931–2018) was an American academic credited with formalizing Kenneth Burke's Dramatism and introducing the narrative paradigm to communication theory. Fisher was Professor Emeritus at the Annenberg School for Communication.
Fisher's body of work is based on the concept that people are essentially storytellers, referred to as narrative theory. Storytelling is one of the oldest and most universal forms of communication and so Fisher propounded that individuals approach their social world in a narrative mode and make decisions and act within this narrative framework
Credit: Wikipedia - Walter_Fisher_(professor)Gurteen Knowledge Blog April 1, 2022, 11:59I have been working in the Knowledge Management field for over twenty years, and I am still amazed when I stumble over theories and ideas I should have learned about years ago. Last year, I uncovered The Argumentive Theory of Human Reasoning – a theory proposed by Dan Sperber and … Continue reading Two Interesting Theories of Reason Social reasoningand the narrative paradigm
The Narrative Paradigm is a theory proposed by Walter Fisher that posits all meaningful communication occurs via storytelling or reporting of events. The theory further claims that stories are more persuasive than arguments. The narrative paradigm helps explain how we can understand complex information through narrative. Narrative Paradigm | Mark Kretschmar Walter Fisher’s Narrative Paradigm … Continue reading The Narrative Paradigm All meaningful communication occurs via storytelling or reporting of event
