Idealistic Verses Naturalistic Approach to Business Dave Snowden

In the idealistic approach, the leaders of an organization set out an ideal future state that they wish to achieve, identify the gap between the ideal and their perception of the present, and seek to close it.

This is common not only to process-based theory but also to practice that follows the general heading of the “learning organization”.

Naturalistic approaches, by contrast, seek to understand a sufficiency of the present in order to act to stimulate evolution of the system.

Once such stimulation is made, monitoring of emergent patterns becomes a critical activity so that desired patterns can be supported and undesired patterns disrupted.

The organization thus evolves to a future that was unknowable in advance, but is more contextually appropriate when discovered.

Credit: Dave Snowden