Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything by Bryce G. Hoffman (2017)

In this book, Red Teaming, Bryce Hoffman shows how the most innovative and disruptive companies, such as Google and Toyota, employ Red Teaming techniques.

A red team is a team that is formed with the objective of subjecting an organization’s plans, programmes, ideas, and assumptions to rigorous analysis and challenge.

He also shows how many high-profile business failures, including those that sparked the Great Recession, could easily have been averted by using Red Tean approaches.

Most importantly, he teaches leaders how to make Red Teaming part of their own planning process, laying the foundation for a movement that will change the way the world does business.

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Reclaiming Conversation: the Power of Talk in a Digital Age

Rethinking Educational Theory: Education as Expanding Dialogue

Conversational Leadership Workshop
In-person, 7–11 September 2026
Warbrook House, Hampshire, UK

We are living and working in conditions of uncertainty, complexity, and rapid change. This week-long workshop offers a space to practise Conversational Leadership as a shared, lived experience.

Information and Registration