In this book, Red Teaming, Bryce Hoffman
shows how the most innovative and disruptive companies, such as Google and Toyota, employ Red Teaming techniques.
A red team is a team that is formed with the objective of subjecting an organization’s plans, programmes, ideas, and assumptions to rigorous analysis and challenge.
He also shows how many high-profile business failures, including those that sparked the Great Recession, could easily have been averted by using Red Tean approaches.
Most importantly, he teaches leaders how to make Red Teaming part of their own planning process, laying the foundation for a movement that will change the way the world does business.
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This coaching supports you in leading as a practice: initiating conversations that matter, deepening connection, and making space for reflection where it's often missing.


