In this book, Red Teaming, Bryce Hoffman
shows how the most innovative and disruptive companies, such as Google and Toyota, employ Red Teaming techniques.
A red team is a team that is formed with the objective of subjecting an organization’s plans, programmes, ideas, and assumptions to rigorous analysis and challenge.
He also shows how many high-profile business failures, including those that sparked the Great Recession, could easily have been averted by using Red Tean approaches.
Most importantly, he teaches leaders how to make Red Teaming part of their own planning process, laying the foundation for a movement that will change the way the world does business.
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In-person, 7–11 September 2026, Warbrook House, Hampshire, UK
We are living and working in conditions of uncertainty, complexity, and rapid change. Many leadership approaches still rely on control, expertise, and tools that no longer fit the realities people face.
This week-long immersive workshop brings people together to practise Conversational Leadership as a shared, lived experience. It is not a training course but a space to slow down, think together, and explore how leadership emerges through dialogue, responsibility, and real engagement.


