Comment: We naturally take responsibility for the people and the things that we care about. Caring is at the root of everything. If we care, we take responsibility.Care More.
It’s only two words, but it’s hard to think of a better mantra for the organization that is smart enough to understand the core underpinning of their business, as well as one in search of a reason for being.
No need to get all tied up in subcycles of this leads to this which leads to that so therefore I care…
Instead, there’s the opportunity to follow the direct and difficult road of someone who truly cares about what’s being made and who it is for.
Credit: Seth Godin
Source: Seth's Blog (A simple antidote to a corporatized, unfeeling, profit-maximizing world.)
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