Comment: This is close to the spirit of Conversational Leadership. Leadership here is not about directing knowledge, but about creating the conditions where honest, risky conversation can happen.Here’s a definition of that pesky and borderline elitist phrase, ‘knowledge worker’.
A knowledge worker is someone whose job entails having really interesting conversations at work.
The characteristics of conversations map to the conditions for genuine knowledge generation and sharing: they’re unpredictable interactions among people speaking in their own voice about something they’re interested in.
The conversants implicitly acknowledge that they don’t have all the answers (or else the conversation is really a lecture) and risk being wrong in front of someone else.
And conversations overcome the class structure of business, suspending the organization chart at least for a little while.
If you think about the aim of Knowledge Management as enabling better conversations rather than lassoing stray knowledge doggies, you end up focusing on breaking down the physical and class barriers to conversation.
And if that’s not what Knowledge Management is really about, then you ought to be doing it anyway.
Credit: David Weinberger
Source: Cluetrain Manifesto
Posts where this quotation is embedded
- What Is a Knowledge Worker? A knowledge worker is someone whose job entails having really interesting conversations
Books: David Weinberger (1)
Quotations: David Weinberger (6)
- Business Is a Conversation David Weinberger
- Conversations Occur Between Equals David Weinberger
- Conversations Overcome the Class Structure of Business David Weinberger
- For All Our Knowledge, We Have No Idea What We’re Talking About David Weinberger
- Implicit Knowledge Isn’t There the Way Ore Is Buried David Weinberger
- We Get to Knowledge by Having Desires and Curiosity David Weinberger
Tags: David Weinberger (16) | knowledge worker (9)
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Wednesday 11th March 2026, 14:00 to 18:00 London time (GMT)
Learn how to design & run a Gurteen Knowledge Café, both face-to-face and online.
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