an online book by David Gurteen
The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. It was first posted to the web in 1999 as a set of ninety-five theses, and was published as a book in 2000 with the theses extended by seven essays. The work examines the impact of the Internet on marketing, claiming that conventional marketing techniques are rendered obsolete by the online "conversations" that consumers have and that companies need to join.
Credit: Wikipedia - The_Cluetrain_ManifestoHard Conversation Conversation Sharpens the Saw Close Pop-up all posts in this chapter What’s the Vibe? Please be patient as this may take up to a minute to load… Close Who gets to decide what makes a useful conversation. You or your manager? In the book The ClueTrain Manifesto, David Weinberger says: It’s always struck … Continue reading Let’s Have More Interesting Conversations It’s our job
Peter Drucker introduced the term “Knowledge Worker” in his book Landmarks of Tomorrow in 1959. But what is a Knowledge Worker? Continue reading What Is a Knowledge Worker? A knowledge worker is someone whose job entails having really interesting conversations at work
Knowledge Management tends to focus on the management of information in the belief that if we have more information, better quality information, and more accessible information, we will do our jobs better. This belief is just not true. We need more Continue reading We Know So Much but Understand So Little It is through conversation we make sense of the world
