an online book by David Gurteen
The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. It was first posted to the web in 1999 as a set of ninety-five theses, and was published as a book in 2000 with the theses extended by seven essays. The work examines the impact of the Internet on marketing, claiming that conventional marketing techniques are rendered obsolete by the online "conversations" that consumers have and that companies need to join.
Credit: Wikipedia - The_Cluetrain_ManifestoGurteen Knowledge Blog December 14, 2022, 14:03More and more, I am starting to differentiate between talk and conversation, although in everyday usage, I use the words interchangeably. I also write less about talking and more about conversing. So much so, as I edit my blook, I am replacing talk and talking with converse and conversing where … Continue reading Talk Enough but No Conversation Conversing is different from talking
Hard Conversation Conversation Sharpens the Saw Close Pop-up all posts in this chapter Who gets to decide what makes a useful conversation. You or your manager? In the book The ClueTrain Manifesto, David Weinberger says: It’s always struck me that David didn’t say productive conversations or conversations with “hard outcomes” – he simply said interesting … Continue reading Let’s Have More Interesting Conversations It’s our job
Knowledge Sharing ** We Know So Much but Understand So Little Close Pop-up all posts in this chapter Peter Drucker introduced the term “Knowledge Worker” in his book Landmarks of Tomorrow in 1959. But what is a Knowledge Worker? Here is Peter’s answer: And here is a shorter, pithier one that I like from Tom … Continue reading What Is a Knowledge Worker? A knowledge worker is someone whose job entails having really interesting conversations at work
What Is a Knowledge Worker? Introduction: Knowledge Management Close Pop-up all posts in this chapter Knowledge Management tends to focus on the management of information in the belief that if we have more information, better quality information, and more accessible information, we will do our jobs better. This belief is just not true. We need … Continue reading We Know So Much but Understand So Little It is through conversation we make sense of the world
