The Cluetrain Manifesto | Tag | Conversational Leadership

Wikipedia Entry: The Cluetrain Manifesto

The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. It was first posted to the web in 1999 as a set of ninety-five theses, and was published as a book in 2000 with the theses extended by seven essays. The work examines the impact of the Internet on marketing, claiming that conventional marketing techniques are rendered obsolete by the online "conversations" that consumers have and that companies need to join.

Credit: Wikipedia - The_Cluetrain_Manifesto

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Talk Enough but No Conversation Conversing is different from talking

Gurteen Knowledge Blog December 14, 2022, 14:03More and more, I am starting to differentiate between talk and conversation, although in everyday usage, I use the words interchangeably. I also write less about talking and more about conversing. So much so, as I edit my blook, I am replacing talk and talking with converse and conversing where … Continue reading Talk Enough but No Conversation Conversing is different from talking

Let’s Have More Interesting Conversations It's our job

Hard Conversation Conversation Sharpens the Saw Close Pop-up all posts in this chapter What’s the Vibe? Please be patient as this may take up to a minute to load… Close Who gets to decide what makes a useful conversation. You or your manager? In the book The ClueTrain Manifesto, David Weinberger says: It’s always struck … Continue reading Let’s Have More Interesting Conversations It’s our job

What Is a Knowledge Worker? A knowledge worker is someone whose job entails having really interesting conversations at work

Knowledge Sharing ** We Know So Much but Understand So Little Close Pop-up all posts in this chapter What’s the Vibe? Please be patient as this may take up to a minute to load… Close Peter Drucker introduced the term “Knowledge Worker” in his book Landmarks of Tomorrow in 1959. But what is a Knowledge … Continue reading What Is a Knowledge Worker? A knowledge worker is someone whose job entails having really interesting conversations at work

We Know So Much but Understand So Little It is through conversation we make sense of the world

What Is a Knowledge Worker? Introduction: Knowledge Management Close Pop-up all posts in this chapter What’s the Vibe? Please be patient as this may take up to a minute to load… Close Knowledge Management tends to focus on the management of information in the belief that if we have more information, better quality information, and … Continue reading We Know So Much but Understand So Little It is through conversation we make sense of the world