an online book by David Gurteen
Knowledge Cafés at PSMA Australia IBM SE Asia Sales Cafés Close Pop-up all posts in this chapter I ran a Sales Café a few years ago for a small, UK based, technology consultancy to introduce a new social software product to their customers. The consultancy booked a room for the evening at the Groucho Club … Continue reading Groucho Club Sales Café Ditch the pitch
Groucho Club Sales Café A Knowledge Café at Viva Close Pop-up all posts in this chapter I ran a series of Sales Cafés a few years ago in SE Asia, for IBM as part of the launch of a new social software product where we used the Knowledge Café method as part of the sales … Continue reading IBM SE Asia Sales Cafés Ditch the pitch
Marketing Café ** Future Café Close Pop-up all posts in this chapter One of the fundamental philosophies underpinning Conversational Leadership is the need to stop talking at people and to start to talk with them. We need to give fewer presentations and convene more conversations. This philosophy applies to sales situations, whether we are trying to … Continue reading Sales Café Ditch the pitch – create sales conversations
