Storytelling in Organizations by Steve Denning, John Seely Brown, Katalina Groh and Larry Prusak (2004)
This book, Storytelling in Organizations, is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century. The idea that narrative and storytelling could be so powerful a … Continue reading Storytelling in Organizations by Steve Denning, John Seely Brown, Katalina Groh and Larry Prusak (2004)
