This book, Storytelling in Organizations, is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century.
The idea that narrative and storytelling could be so powerful a tool in the world of organizations was initially counter-intuitive. But in their own words, John Seely Brown, Steve Denning, Katalina Groh, and Larry Prusak describe how they came to see the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM.
Credit: Adapted from Amazon
As an Amazon Associate, I earn a small commission when you purchase a book via this site.
Tags: John Seely Brown (2) | Katalina Groh (1) | Larry Prusak (2) | narrative (16) | Steve Denning (4) | storytelling (15)
Blook Search
Google Web Search
Photo Credits: Midjourney (Public Domain)
The Gurteen Knowledge Letter is a free monthly newsletter with over 20,000 subscribers that I have been publishing by email for over 20 years.
Learn more about the newsletter and register here.