UBS Rolls Out AI Avatars of Its Analysts Digital analysts deliver updates and insights to clients anytime

UBS, the Swiss bank, is using OpenAI and Synthesia to create video avatars of its analysts to share insights with its clients. I find this fascinating and also a little unsettling. On the one hand, clients get information more quickly and efficiently. On the other hand, it raises questions about authenticity and personal connection when giving expert advice. I wonder how their clients will react to getting analysis from an avatar instead of a real person.

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