Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition

Whenever I wish to write something creative or reflect on an issue or problem, I have always found that a Café is one of the best environments. … This paper examines how ambient noise, an important environmental variable, can affect creativity. Results from five experiments demonstrate that a moderate (70 dB) versus low (50 dB) … Continue reading Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition