Focus Group Café An improvement on traditional focus groups?

There are many ways to obtain people’s opinions and their feedback. Let’s look at three of the most common. Surveys The first is the ubiquitous questionnaire or survey form. It’s cheap and convenient but not that effective. Most people hate completing such forms and so do it quickly without much thought or reflection. To add to … Continue reading Focus Group Café An improvement on traditional focus groups?

Avoid anonymity*

There are several ways in which we express our ideas or have discussions while hiding who we are. Many on-line discussion forums allow us to post anonymously or to give a false name, and we can frequently express our opinions anonymously in surveys or interviews. We employ these techniques for seemingly good reason. If we are … Continue reading Avoid anonymity*