This “us and them” problem is exacerbated by our reliance on impersonal communications technologies. One of a leader’s greatest challenges these days is getting people to actually talk to each other; one-on-one meetings and old-fashioned brainstorming are vital to the success of any growing business. Improving the flow of information is just one part of … Continue reading A Leader’s Greatest Challenges Richard Branson
What is brainstorming? Brainstorming is a popular ideation technique for generating new ideas. The basic premise is to get a group together and have them share their ideas freely, without judgment. The goal is to generate as many ideas as possible, regardless of whether they are good or bad. Once the brainstorming session is over, … Continue reading Brainstorming A group discussion to produce a list of ideas or solutions to a problem.
An Ideation Café is a conversational method used to generate ideas to address a particular issue, problem, or opportunity. It is an adaptation of the Knowledge Café and avoids some of the criticisms of the traditional brainstorming process. Resources Article: Groupthink: The brainstorming myth by Jonah Lehrer, The New Yorker Blog Post: We need more conversation and less brainstorming … Continue reading Ideation Café A conversation to solve problems or generate ideas
Coming up with new ideas or insights in a conventional brainstorming session is often hard work and not very engaging. An alternative approach is the so-called reverse brainstorming. Overview of the process The concept of reverse brainstorming is simple: rather than brainstorm what you want – brainstorm the opposite of what you want. For example, … Continue reading Reverse Brainstorming Café Brainstorming the opposite of what you want