Bruce Strong and J.-C. Spender discuss tools for building a successful and motivated workforce in their book, Strategic Conversations.
Most organizations fail to take full advantage of their employees’ knowledge, initiative, and imagination. In their book, Strategic Conversations: Creating and Directing the Entrepreneurial Workforce, J.-C. Spender and Bruce Strong provide a guide for building entrepreneurial workforces through carefully designed conversations between management and employees.
These strategic conversations make employees partners in the strategy development process, engaging them to help shape the organization’s future.
The result is transformational: instead of strategy being a dry, periodic planning exercise for the few, it becomes a dynamic and continuous act of co-creation enriched by the many.
Case studies illustrate how leading organizations have used strategic conversations to build sustained competitive advantage, create innovative business models, make better decisions under uncertainty, reduce the need for change management, and enhance employee engagement.
[Status: work in progress.]
This page is part of an online book on Conversational Leadership that I am in the process of writing.
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